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The GRND Standard
01 —
Confidence
Von innen heraus.
Ohne Aufwand.
Ohne Aufwand.
02 —
Premium
Kein Kompromiss bei
Inhalt oder Anspruch.
Inhalt oder Anspruch.
03 —
Effective
Entwickelt um zu wirken.
Nicht um zu beeindrucken.
Nicht um zu beeindrucken.
3 Minutes · No Drama
Your Skin.
Your Routine.
Answer 5 quick questions and we'll show you exactly what you need — no overwhelm.
Swiss Designed
30-Day Returns
1
Skin Type
2
Lifestyle
3
Focus
4
Protocol
Done
01 / 05 — Skin Type
How does your
skin behave?
skin behave?
Your gut feeling is enough — no deep analysis needed.
Not sure? Wash your face, wait 30 mins without skincare — and observe: Tight? Dry skin. Shiny? Oily skin. Both? Combo. Redness? Sensitive.
Dry Skin
Often feels tight, pulls after washing
Oily Skin
Shines during the day, clogged pores
Combination
Oily T-zone, normal to dry cheeks
Sensitive Skin
Turns red, reacts quickly to new products
02 / 05 — Lifestyle
What describes
your daily life?
your daily life?
Select all that apply.
Multiple choice
Outdoors a lot
Sports, outdoors, UV exposure
Office & Meetings
Representing. Clear, fresh appearance
Active & Sports
Gym, running, sweating
On the go
Travel, climate changes, hotel rooms
03 / 05 — Focus
What do you want
to solve specifically?
to solve specifically?
Choose what is relevant — nothing is mandatory.
Multiple choice
Tired Eyes
Dark circles, puffiness
Energy Boost
Tired skin, needs activation
First Wrinkles
Fine lines, volume, anti-aging
Razor Burn
Redness, irritation after shaving
Rough Hands
Dry, cracked hands
Just the Essentials
The absolute basics are enough
04 / 05 — Protocol
Morning, Evening
or both?
or both?
Every protocol has its clear purpose.
AM
Protection & Energy. Ready for the day.
PM
Regeneration. While you sleep.
AM + PM
The complete routine.
Products
The Face.
Precision care engineered for men's skin.
The Body.
Total restoration from head to toe.
The hair & body shampoo
GRND FUEL. Premium hair & body designed for men's skin. Deep cleansing formula that removes impurities while maintaining your skin's natural balance.
Shop GRND FUELSun Protection Stick
GRND COVER. A compact, mineral-based SPF 50 sun stick. Developed for targeted protection on the go. Applies precisely, absorbs cleanly, and leaves no visible residue. Ideal for the face and neck.
Shop GRND COVERThe Foundation
GRND BASE. Engineer your routine with the core module of your daily build. Available in three specs: Hydrate, Matte, or Calm to match your skin's ground conditions.
Discover GRND BASEBeard & Skin
A lightweight beard oil for daily use. Nourishes hair and skin with aromatic notes of orange, bergamot, and oakmoss. Absorbs quickly for a controlled, clean look.
Shop GRND BEARSun Protection
GRND SHIELD. A body sunscreen with SPF 30. Developed for daily outdoor use. Absorbs quickly and leaves a dry skin feel.
Shop GRND SHIELDHand Restoration
GRND CORE. A nourishing hand cream for daily use. Intensively hydrates and absorbs instantly without leaving a greasy residue. The warm fragrance combines amber, juniper berry, and woody patchouli.
Shop GRND COREGRND CODE Hand Wash
Thoroughly cleanses and nourishes daily. Choose between the warm scent of Patchouli & Amber or the fresh, spicy note of Ginger & Cardamom.
Shop Patchouli & Amber Shop Ginger & CardamomElevate your daily routine.
Men's care isn't a luxury, it's a fundamental. GRND is engineered for men who value quality, efficiency, and a sharp appearance. We combine highly effective ingredients with a clean, minimalist approach. Because your grooming routine should perform just as well as you do.